Toppan USA, Inc. Blog

The Growing Importance of Sustainable Packaging for Cosmetics

The Growing Importance of Sustainable Packaging for Cosmetics

Cosmetics, hair, and skincare products generate a tremendous amount of plastic waste every year. Fortunately, there are growing numbers of cosmetic companies that are saying goodbye to single-use, hard-to-recycle plastic packaging. Excessive plastic packaging is now becoming a thing of the past, thanks to sustainable packaging.

Environmentally-conscious consumers now not only pay close attention to the ingredients of products, but they also notice what kind of packaging is being used in the products.

Hence, partnering with a sustainable beauty product packaging company can be extremely beneficial. Here's why

Why is Sustainable Packaging Important for Your Brand?

Every year over 30 million pounds of packaging waste ends up in landfills in the United States. Sustainable packaging uses biodegradable and recyclable materials instead of traditional non-sustainable materials.

Sustainable packaging for cosmetic products helps conserve natural resources such as energy and water. Also, the negative impact of the supply chain on areas such as land, air, and water can be significantly minimized.

There is no denying packaging reflects the brand’s values and aesthetics. Therefore, it's important to ensure customers must have an enjoyable experience with your brand the moment they hold your product.

Here are some good reasons to hire a sustainable cosmetic packaging company in the USA.

Boost Brand Image

Companies that use environmentally-friendly packaging tend to witness a drastic improvement in their brand image. When your consumers learn that the brand they are using not only cares about the environment but also cares about them, it helps strengthen relationships with customers. This improved brand image always leads to higher profits and ROI.

Save Money

Environmentally-friendly packaging involves fewer packaging materials, thereby significantly minimizing the cost involved with shipping and storage. Eco-friendly packaging solutions used GL FILM that not only makes the product aesthetically appealing but also ensures improved shelf life.

What's more, since the popularity of eco-friendly packaging is sky-high, many suppliers now provide these at great low prices, meaning more cost savings.

Reduce Waste

Eco-friendly packaging materials like GL FILM offer many promising benefits over traditional options like aluminum foil. It is durable, protective, and recyclable, making it a sustainable option for packaging.

It is also free of toxins and generates considerably less waste, which is why so many companies are now relying on GL FILM for their cosmetic product packaging needs.

Great Reasons to Choose Toppan

At Toppan, we pride ourselves on offering a wide variety of top-notch sustainable packaging solutions for cosmetic products. Using the latest technologies, we aim to deliver high-performing cosmetic packaging solutions that are durable, functional, and aesthetically pleasing. For business inquiries, contact us today at 224-735-2005 or email us at